Catch of the Day

Catch of the Day was designed as a contemporary souvenir concept inspired by Goa's deep connection to fishing, coastal life, and local cuisine.

The objective was to create an engaging product that combines education, storytelling, and play while giving visitors a meaningful connection to Goan culture.

Problem

Most souvenirs are decorative objects with little cultural context or interaction.

The challenge was to create a product that felt:

• Authentic to Goa
• Educational and engaging
• Suitable for all age groups
• Memorable beyond the typical souvenir experience

Approach

The concept was built around Goa's fishing heritage and local marine life.

The design combined:

• Hand-sketched illustrations of local fish species
• Soft stuffed fish collectibles
• Educational information cards
• Traditional Goan culinary references

The goal was to create a souvenir that was both informative and fun.

Solution

Developed a souvenir kit featuring:

• A custom-designed fish tote bag
• Realistically illustrated fish graphics
• Soft stuffed fish inspired by local species
• Information leaflets with Konkani and English fish names
• Traditional Goan fish fry recipes

The result is a product that feels:

• Playful
• Educational
• Culturally rooted
• Memorable

Impact

• Created a unique storytelling-driven souvenir experience
• Connected visitors with local culture through interaction and learning
• Expanded the souvenir beyond decoration into an experience-led product
• Demonstrated how product design can preserve and communicate regional identity

Focused on transforming Goa's fishing culture into an interactive souvenir experience that combines storytelling, education, and contemporary product design.