Taneira-Ethnic wear collection launch

Led the art direction and launch communication for Taneira’s Ready-to-Stitch and Ready-to-Wear collection across photography, retail displays, POS communication, and marketing collateral.

Approach

Led the end-to-end creative direction for the launch campaign, developing the visual concept, composition framework, styling guidelines, and photography direction. Coordinated closely with photographers and production teams to ensure consistency in lighting, product presentation, colour accuracy, and storytelling across the entire collection.

Solution

• Product Photography Assets
• Retail Tent Cards & Counter Displays
• In-Store Communication Materials
• Point-of-Sale Branding
• Launch Campaign Collateral
• Print & Digital Marketing Creatives
• Collection Presentation Decks

The visual system ensured consistency across all collection variants while creating a premium and recognisable launch experience.

Impact

• Delivered 50+ launch-ready creative assets across retail and marketing channels.
• Supported deployment across Taneira retail touchpoints and promotional environments.
• Enabled consistent customer communication across in-store displays, POS materials, and campaign collateral.
• Contributed to increased product visibility and engagement during launch by creating a cohesive storytelling experience from discovery to purchase.
• Established a reusable photography and styling framework for future Ready-to-Wear collection launches.