Taneira Hyderabad Flagship Store

Designed and executed a 5,000 sq. ft. flagship retail experience, shaping every touchpoint from architecture and merchandising to launch, storytelling, and customer engagement.

Problem

As Taneira, Titan Company’s youngest lifestyle brand, expanded its footprint across India, the Hyderabad launch marked a significant milestone, the brand’s first flagship store and its entry into one of the country’s most important fashion and textile markets. The challenge was to transform a 5,000 sq. ft. villa in Banjara Hills into a destination that celebrated India’s rich textile heritage while delivering a premium, immersive, and contemporary retail experience.

The store needed to embody Taneira’s philosophy of authenticity, craftsmanship, and self-expression while creating an environment capable of showcasing one of India’s most diverse collections of handcrafted sarees, fabrics, lehengas, and ready-to-wear blouses.

Approach

The design strategy focused on translating Taneira’s brand values into a holistic physical experience. Inspired by Indian craftsmanship, natural materials, and the diverse weaving traditions represented within the collection, the store was conceived as more than a retail space, it was designed as a cultural destination.

Every customer touchpoint was carefully considered, from arrival and product discovery to browsing, storytelling, and purchase. The objective was to create a seamless journey that balanced warmth, authenticity, elegance, and functionality.

Solution

Led the end-to-end design, execution, and launch of Taneira’s Hyderabad flagship store, overseeing every aspect of the customer experience, including:

• Retail concept development and spatial planning

• Architectural detailing and store environment design

• Ceiling, flooring, wall finishes, and material selection

• Lighting design to enhance ambience and product presentation

• Custom fixtures and merchandise display systems

• Visual merchandising strategy and product storytelling

• Decorative installations and artisan-inspired retail elements

• Customer flow and experiential browsing zones

• Brand communication and in-store collateral

• Store launch event design and guest experience

• Photoshoot art direction and campaign imagery

• Coordination with vendors, fabricators, and execution partners

The store was designed using natural materials and handcrafted elements sourced from artisans across India, creating an upscale yet earthy environment that reflected Taneira’s commitment to authenticity and craftsmanship.

Impact

• Successfully delivered Taneira’s first flagship store in Hyderabad, a key milestone in the brand’s national expansion strategy.

• Created a premium retail environment that celebrated India’s textile heritage while appealing to modern consumers.

• Established a cohesive customer journey through architecture, merchandising, communication, and experience design.

• Enhanced product visibility and storytelling through bespoke display systems and experiential merchandising.

• Supported a high-profile launch attended by Titan Managing Director Bhaskar Bhat and actress Aditi Rao Hydari.

• Contributed to building Taneira’s retail identity during a critical phase of growth and expansion.

The Taneira Banjara Hills flagship store represents the intersection of architecture, retail strategy, visual merchandising, and brand storytelling. By designing every aspect of the environment, from ceilings and lighting to fixtures, displays, launch experiences, and campaign visuals, the project transformed a remodelled villa into a destination that celebrates India’s textile legacy while redefining contemporary saree retail.