The Derma Co.

Designing a Functional Product Catalogue for Retail Education & Product Discovery

Designing a Functional Product Catalogue for Retail Education & Product Discovery

Services

Editorial Design

Client

The Derma Co.

Industry

Beauty & Personal Care | Product Catalogue & Brand Communication

Location

Pan India

Info

The Derma Co. offers a science-backed skincare portfolio with a wide range of active-ingredient formulations designed for different skin concerns. As the product range expanded, there was a need for a structured catalogue that could serve as a quick reference guide for retail teams and support product education across retail touchpoints.

Problem

The challenge was to create a catalogue that:

  • Simplified product understanding across multiple categories

  • Communicated key ingredients and benefits clearly

Approach

The design focused on creating an intuitive and visually engaging catalogue system that balanced educational content with product presentation.

Solution

Designed a clean and modular catalogue featuring:

Ingredient-led product categorization
Easy-to-scan layouts for quick reference

The result was a catalogue that felt:

  • Clean and clinical

  • Informative and accessible

  • Consistent with the brand's science-first positioning

Impact
Enabled faster product identification and comparison
Created a scalable layout system for future product additions

Designed a retail-focused product catalogue that combined information design, visual hierarchy, and brand consistency to support product education, reference, and discovery across The Derma Co.'s retail network.