Agoda VIP Platinum Campaign

Agoda wanted to explore whether travellers would be willing to share their travel experiences on social media in exchange for exclusive rewards such as promo codes and VIP membership benefits.

Approach

Designed a series of lead generation campaign assets focused on participation, rewards, and community engagement.

Solution

Created lead generation creatives for TikTok and Meta that encouraged users to register their interest and participate in the campaign.
• Reward-focused messaging
• Agoda VIP branding
• Strong conversion-driven CTAs

Impact

• Increased awareness of Agoda VIP Platinum benefits
• Encouraged user participation and content creation
• Generated qualified leads through social channels

Designed a social-first lead generation campaign that combined rewards, community participation, and brand engagement to encourage travellers to share their experiences and become active Agoda advocates.