Agoda Welcome Email

Agoda wanted to welcome newly acquired app users with an engaging email that introduced key platform benefits and encouraged them to make their first booking.

Problem

New users often download travel apps without fully understanding the value and rewards available to them. The challenge was to clearly communicate Agoda's benefits while motivating users to take immediate action.

Approach

The communication focused on highlighting:

• Agoda VIP rewards
• Exclusive coupons and discounts
• AgodaCash benefits
• Savings opportunities for future bookings

Solution

Created a benefit-led onboarding email featuring:

• Clear content hierarchy and messaging
• Easy-to-scan sections explaining rewards and offers
• Strong call-to-action driving users to book their first trip

Impact

• Increased awareness of Agoda's loyalty and rewards ecosystem
• Encouraged first-time users to convert into active customers

Designed a welcoming and informative onboarding experience that transformed new app downloads into booking opportunities by clearly communicating Agoda's value proposition and rewards ecosystem.