Tonca Collection

Created as part of the Amor de Goa souvenir collection, Tonca transformed Goa's flora, fauna, landscapes, and cultural heritage into a range of lifestyle products including tea towels and cushion covers.

The collection featured two distinct series:

• Postal Stamp Collection — inspired by vintage stamps and local biodiversity
• Photo Art Splash Collection — inspired by Goa's landscapes and architectural beauty

Approach

Combining hand illustrations, photography, and surface pattern design, the collection was developed for textile applications and lifestyle products.

My role included:

• Concept development and art direction
• Illustration and textile design
• Packaging design
• Screen printing execution
• Vendor development and production management

Solution

Designed a collection of tea towels, cushion covers, and souvenir products featuring handcrafted artwork and storytelling-driven visuals.

Impact

• Expanded the Amor de Goa souvenir range into lifestyle products
• Created a scalable visual system across multiple product categories
• Successfully managed production, packaging, and print quality from concept to final execution

A contemporary souvenir collection that transforms Goa's cultural stories into functional, collectible products.