Mamaearth

Mamaearth was expanding its skincare portfolio and required impactful in-store communication to increase product visibility and drive customer engagement across retail outlets.

Approach

Designed a retail communication system focused on highlighting new product launches and improving product discoverability within stores.

Solution

Created a series of retail assets featuring:

• Category-led store headers
• High-impact baybreaker displays
• Product-focused communication systems
• Planograms optimized for visibility and navigation
• Consistent visual branding across retail touchpoints

The design ensured new skincare launches stood out while maintaining a clear and organized shopping experience.

Impact

• Increased visibility of new skincare products
• Improved product discoverability within stores
• Strengthened brand presence across retail environments
• Created scalable retail communication systems for future launches

Designed a cohesive retail communication and merchandising system that combined display design, planogram planning, and in-store branding to enhance product visibility and customer engagement across Mamaearth retail outlets.